Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

Let’s All Go to the Pantry
May 24, 2022
How Hulu’s New Ad Experience Is Winning Over Audiences & Advertisers
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Celebrating Mother’s Day
April 20, 2022
Disney Viewers are Leaning Into Gift-Giving and Shared Experiences
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The Oscars 2022:
Exploring Viewing Habits and Ad Impact
March 10, 2022
Lights, camera, action! The 94th annual Academy Awards, better known as The Oscars, is right around the corner. Nominations are in and viewers all around are tuning in hoping to hear their favorite film, actor, actress or original song after “And the Oscar goes to…” Whether cozying up on the couch with family, or comparing […]
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Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.

Rita Ferro

President, Disney Advertising and Partnerships

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.

Meet Generation Stream
91%

of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service. 

In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.