Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

Flipping the Funnel
September 01, 2021
Have you ever seen an advertisement and quickly bought an item without having any awareness of a brand? Learn more about what’s driving that behavior.
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The COVID Consumer
August 15, 2021
Here’s a look at how consumers are re-emerging into society with a long-term savings and a short-term splurging mindset.
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Back-to-School 2021
May 01, 2021
Take a look at how Disney parents and kids are approaching back-to-school in 2021.
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Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.

Rita Ferro

President, Disney Advertising Sales and Partnerships

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.

Meet Generation Stream
91%

of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service. 

In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.