Thought Leadership

Impactful marketplace insights for the ever-changing video ecosystem.

Celebrating the 2022 Holidays
July 25, 2022
How Disney viewers are gearing up for a season of gifting.
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Back-to-School Shopping
June 28, 2022
Back-to-school shopping is a shared bonding experience.
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Tuning In For Entertainment Event Specials
June 22, 2022
How Hulu’s New Ad Experience Is Winning Over Audiences & Advertisers
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Disney is pushing innovation velocity in the advertising experience with first party data, automation, and cross-screen campaign measurement and optimization.

Rita Ferro

President, Disney Advertising and Partnerships

Generation Stream

A foundational study to understand the viewers reshaping how we watch TV.

Meet Generation Stream
91%

of streamers would give up their music streaming service, social media, favorite food, favorite fashion item, and their favorite brand before they gave up their video streaming service. 

In fact, the only thing other than video streaming that they aren’t willing to give up is their hair.