GENERATION STREAM: SPORTS EDITION

Presented by Disney Advertising

Complete Athlete

The image of athletes as superheroes is giving way to a more complete picture of who they are: complex human beings who are emotional, social and multidimensional. Meet the Complete Athlete,” who is stepping off the sidelines to create a more culture-defining game.
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of sports fans agree “The past year has made me more thoughtful about how sports, race and politics intersect”
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of sports fans agree the pandemic and protests of the past year have made athletes more relatable
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of sports fans agree “I wish there was more storytelling in sports—there’s too much focus on the game and not enough focus on the surrounding stories”
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of sports fans are a fan of an athlete because they represent a race, gender, or sexuality they identify with

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