GENERATION STREAM: SPORTS EDITION

Presented by Disney Advertising

Outer Rings

Sports betting, fantasy sports and eSports once represented the outer rings of the industry, but today they are fast becoming new centers of the expanding sports universe, ushering in new, diverse fans that ultimately elevate the game.

eSports:

86%

of eSports fans agree: eSports isn’t just about the game, but about the banter and dynamic between gamers and teams.

Sports Betting:

54%

of sports fans say they’re interested in sports betting.

Fantasy Sports:

21%

of sports fans agree they’ve participated in fantasy sports in the past three months.

Presented by Disney Ad Sales