Sports content is untethered from traditional formats and fandom is evolving into a kaleidoscope of viewing experiences. With more access to sports through streaming, social media and podcasts, ‘watching sports’ has taken on new meanings and embraces a more diverse audience in the process.
69%
of sports streamers agree:
“Streaming has changed the way I watch sports.”
76%
are engaged in at least one digital activity while watching games, from checking social media or blogs to posting
73%
watch more diverse sports than a year ago because
of streaming services
43%
spend more time watching sports with their social media community than they do with an in-person community
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