Let’s All Go to the Pantry
May 24, 2022
How Hulu’s New Ad Experience Is Winning Over Audiences & Advertisers
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Celebrating Mother’s Day
April 20, 2022
Disney Viewers are Leaning Into Gift-Giving and Shared Experiences
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The Oscars 2022:
Exploring Viewing Habits and Ad Impact
March 10, 2022
Lights, camera, action! The 94th annual Academy Awards, better known as The Oscars, is right around the corner. Nominations are in and viewers all around are tuning in hoping to hear their favorite film, actor, actress or original song after “And the Oscar goes to…” Whether cozying up on the couch with family, or comparing […]
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No News is Bad News
February 08, 2022
News has always been a key part of culture, but over the past five years, the medium has literally transformed before our eyes: more sources, more content types and more ways to watch. This transformation has shaped the way viewers engage with advertising within news content. To determine if news environments provide a safe space for advertisers, and to better understand its impact on brand KPIs, Disney Advertising Sales partnered with Magna to conduct a research study.
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A Perfect Match: Valentine’s Day & TV 
February 07, 2022
February is here and that means love is in the air for Valentine's Day. Whether indulging in chocolate, watching Rom-Coms, or spending quality time with a significant other, we wanted to learn more about how Disney viewers* are spending Valentine’s Day in 2022!
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January 10, 2022
While 2021 wasn’t the “return to normal” that we were all hoping for, one thing that definitely held true, and was consistent amidst change, was people’s love of TV. To no surprise, our viewers watched a lot of content across traditional TV and streaming this past year. For many, TV has been a source of […]
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Flipping the Funnel
September 01, 2021
Have you ever seen an advertisement and quickly bought an item without having any awareness of a brand? Learn more about what’s driving that behavior.
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The COVID Consumer
August 15, 2021
Here’s a look at how consumers are re-emerging into society with a long-term savings and a short-term splurging mindset.
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Back-to-School 2021
May 01, 2021
Take a look at how Disney parents and kids are approaching back-to-school in 2021.
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